Fiji Fashion Week | Fiji, Oceania
Fiji Fashion Week (FJFW) is produced by the operating company Fashion Week Limited (FWL). FWL is a limited liability company that operates as a Philanthropy. It was incorporated in the Republic of Fiji in January, 2009. Ellen Whippy-Knight is the Managing Director and has been involved with FJFW since its inception in 2008.
The company’s primary objective is to create a world class fashion week event which helps nurture, develop and promote individual stakeholders in Fiji’s fashion industry.
The FJFW brand is gathering significant momentum as it capitalizes upon regional interest in both emerging fashion and the wondrous tropical setting. Fiji is blessed with not only an outstanding geographical endowment (the land and sea) but also a unique and highly attractive cultural system (the people). Combined, these elements produce an ideal setting for an iconic event such as fashion week. It’s “Fashion in Paradise!”
Note though that fashion weeks are a global phenomena. The crème de la crème of the Australian and New Zealand fashion scene are already actively participating in FJFW. Further, designers from as far away as the US, India, China and Western Europe have all expressed interest!
This is what Fashion Week is all about – recognizing talent, fostering that talent and exploring the related commercial opportunities.
Improved resources, planning, and a best practice approach have now set FWL on course to become the premier event on Fiji’s social calendar and to launch the careers of aspiring fashion designers and models.
FJFW aspires to promote the active involvement of savvy local and overseas designers who wish to project their creativity. FJFW also facilitates the involvement of international fashion buyers and those right across the South Pacific Asia region. This is their opportunity to find a new and contemporary style that will inspire both them and their customers.