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Messe Frankfurt celebrates the 100th anniversary of its international sales partner network

May 5, 2022 – This year, Messe Frankfurt looks back on 100 years of doing business through its international sales partners. The global player now has a presence in 190 countries, creating an international network with 30 subsidiaries and around 50 sales partners that is without equal in the German exhibition industry.

Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt: “The success of our global network structure can be seen in the fact that many of our foreign events are the second- or third-largest in their respective sectors worldwide – the largest being the corresponding flagship event at our Frankfurt base. The importance of this international network to our company has also been underscored during the pandemic, because our foreign events have allowed us to generate revenues that were denied to us in Frankfurt.”
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Stockholm International Fashion Fair 2022
Stockholm International Fashion Fair 2022
German exhibitors have an average of eight objectives at trade fairs – “AUMA MesseTrend 2019” survey now published

Exhibitors pursue a wide range of objectives at trade fairs. Above all they want to establish direct personal contacts with customers. This is one of the results of the AUMA MesseTrend 2019, a representative survey of 500 companies that exhibit at fairs with a focus on trade visitors. Commissioned by AUMA – the Association of the German Trade Fair Industry – and conducted by TNS Emnid, the study has now been published.
> AUMA MesseTrend 2019