Puerto Rico High Fashion Week | Puerto Rico, Central America and Caribbean
Puerto Rico High Fashion Week was founded in 2005 by the recognized model, business woman and fashion icon Caridad Fernández who is also president of ÚNICA Model Agency and owns the franchise of Elite Model Look contest in Puerto Rico.
PRHFW is the largest and most prestigious event of the fashion industry on the island and a world-class showcase for at least 25 individual designers, including the leading local designers, as well as international fashion designers.
Is the only event that the designers present their collections every season. This includes local top designers, new generation talent, up & comers and internationally renowned special guests. The event has held multiple editions for three days of intense activity. PRHFW provides an excellent platform for the professionals and distributors of the industry. The total production cost of each PRHFW annual event exceeds $2 million, of which a very high share consists of advertising and public relations to promote our shows and related activities and our sponsors, as well as Puerto Rico as a prime destination for fashionable and sophisticated travelers.
The participating designers present their newest collections while benefiting from a massive publicity and advertising plan that instantly stimulates name recognition and clothing line promotion. On parallel, PRHFW triggers a significant impact on the economy that produces a positive domino effect that originates naturally by the simple fact that every event requires the hiring of models, stylists, makeup artists, dressmakers, seamstresses, tailors, embroiderers, ushers, dressers, staging designers, staging personnel, electricians, carpenters, sound and lighting engineers and technicians, cameramen, photographers, interior designers, paramedics, security, transportation and maintenance personnel, publicists, public relations executives, advertising agencies, accountants, legal advisors, graphic artists, waiters, chefs, restaurants, fashion boutiques, and the list goes on.
Puerto Rico High Fashion Week