27th International Exhibition and Conference on Visual Communication, all set to go
A new communications campaign to spread identity and strong personality of the entire visual communication supply chain. An exhibition designed expressly for the leaders of an industry sector, which is even more
functional, attractive and open up for international business. An edition that will prove to be successful with over 50% of exhibition space already occupied by big players. An event to provide concrete answers that meet the
demands of the marketplace. Milan 23th February 2015. The organisation is shifting up into top gear for the eagerly-awaited 27th edition of Viscom Italia, enlivening the halls of Fiera Milano from 15th – 17th October 2015, amazing one and all. A further evolution under the banner of tradition and innovation which will characterise the next Milanese appointment, a European reference point for the visual communication market.
Milan is regarded as the world design and fashion capital. In 2015 the city will be under the global spotlight with the arrival of Expo 2015, and it will host Viscom Italia an even more international event to enhance the
uniqueness and inimitability of Italy’s cultural heritage, as a focal point for a new way of seeing, and enjoying the most unique ideas, groundbreaking solutions, and all’s new in visual communication. An exhibition that shapes
up to better meet the needs and expectations of businesses concerned, confirming once again, its leadership as an international event not to be missed by all industry professionals.
Viscom Italia has launched its latest communications campaign with a new creative identity where clear and soft lines intersect and contaminate each other as well as technologies, applications and personalisation techniques
of visual communication in order to explore new markets, tackle new business challenges, and devise innovative business models across the three vibrant days of the show.
Bolstered by the success of the previous edition – which has registered over 17,000 visitors from 55 countries, with 311 international brands, with a 20% increase of foreign exhibitors – Viscom Italia hits a high note with the number of exhibitors who have already signed up to the show. Viscom Italia acts as an international platform for business growth, getting ready to host exhibitors and visitors with a memorable and unprecedented event.
Viscom stands out as a more than a trade fair, but a live show featuring a packed programme of collateral exciting events, a crucial tool for companies to promote their business, sharing culture, training and entertainment to grow together.
After last year’s success, Viscom Talks – the extensive schedule of conferences – is back. A dissemination platform where innovators, top managers, professionals, and communication pundits gather to share their knowhow while reflecting on innovative technologies, helping companies to network, and exploring new business models to generate added value to the visual communication industry.
The new Viscom Live, a live lab will stage the latest trends in visual communication. During the event visitors will have the opportunity to probe and see with their own eyes the countless applications and solutions on display highlighting creativity, technical expertise, personalisation techniques and options. A true creative hub to educate and inspire young professionals helping them to understand and experiment the unlimited possibilities offered by visual communications in the field of interior decoration, fashion and industry.
Registrations are now open for the 5th International contest DIVA of the Year, organised in bundle with Display Italia. Creativity, design and new technologies are the hot diktats of next display solutions for the point of sale. Display solutions designed by P.O.P. material manufacturers, design studios, creative agencies and client companies will enter the award in the following categories: durable and non durable display solutions, digital signage, packaging, retail design and shop fitting devices. VISCOM ON THE ROAD – Before the customary Milanese appointment Viscom Italia will organise Viscom Regional, a roadshow to tackle the latest hot topics of visual communications in the South and Centre of Italy. The itinerant format makes a comeback in Bari on 10th – 11th April 2015, at UNA Hotel Regina. A strategic appointment that gathers exhibition areas, seminars and live laboratories together, to open up new business opportunities, to build and strengthen brand awareness for companies, and acquire new customers