Tendence 2015

Tendence 2015

In Design by Europa Regina

Tendence 2015: One of the most important platforms for the contract business

The right service package for decision makers: find new contract-business partners quickly and easily
The significance of the contract business continues to increase for suppliers of consumer goods. In the Living section, over 40 percent of companies do more than 30 percent of their business with commercial customers. And this is set to climb even higher with these suppliers from the Living section expecting a 20 percent increase in sales of consumer goods to commercial users over the next five years. All in all, this is a good reason to expand the contract business even more.

Tendence from 29 August to 1 September presents bespoke offers and solutions for the contract business and is a must for interior-furnishing specialists, interior architects and decision makers from the hotel and restaurant industry in the second half of the year. “With its spectrum of products for the contract business, Tendence caters exactly for the special requirements of this target group whereby we offer buyers not only a wide choice of top exhibitors but also services tailored especially to their needs, which enables them to prepare efficiently and make their visit as effective as possible. After all, time is money, especially for this demanding group of buyers”, says Sabine Scharrer, Tendence Director for the Living section.

That the contract business is growing in significance for buyers is also shown by the latest addition to the renowned Home&Trend Awards for innovative, trend-oriented and sustainable products. This year, there will be a new award category – ‘hotel furnishings’ – to help professional buyers with regard to suitability in everyday hotel use, design and sustainability. The Home&Trend Awards round off the exhibitor programme of Tendence perfectly in terms of the contract business.

Tendence 2015
Tendence 2015

Over 80 specialised exhibitors present an attractive spectrum for furnishing hotels and restaurants at Tendence in Frankfurt am Main. Renowned companies such as Casablanca, DPI, Eurofashion homeconcepts, Fink, Guaxs, Haans Lifestyle BV, Lambert, Light & Living and Wohnmanufactur Grünberger make available their experience in the fields of furniture, home and decorative accessories for furnishing and equipping commercial premises. Exhibitors offering ideas for furnishing commercial premises with textiles include Katrin Leuze Collection, Rica Riebe, Steen Design and Zoeppritz. Among the companies with wining and dining products meeting the special requirements of the contract business are AdHoc, Asa Selection, Koziol, Eva Solo and Zero One One.
With their exhibition stands clearly marked with the Contract Business label, these suppliers are easy to find at the fair. Additionally, all are identified as such in the Tendence catalogue and, in addition to their entry in the main section, listed separately as contract business exhibitors. Thanks to a digital matchmaking platform with restricted access and supplier verification, visitors can look up validated information about companies and make appointments for personal meetings at the fair.

Tendence, the international consumer-goods event

Tendence (29 August to 1 September 2015) is Germany’s most international and biggest order fair in the second half of the year and is distinguished by an extensive portfolio of products from the living, furnishing, decorating, gift articles, jewellery and fashion requisites sectors. Last year, 37 percent of the exhibitors at Europe’s most important autumn trade fair came from 51 different countries. At this new-product platform, top brands and key players present their Christmas trends and thus offer the national and European retail trade the chance to place follow-up orders for the Christmas season. Simultaneously, exhibitors show their collections for the coming spring and summer season. Trade visitors are also targeted by Ecostyle, Trade Fair for Sustainable Lifestyle Products in the European Retail Trade, and Webchance Academy, Lecture Forum for Successful Online Advertising and Sales, which are held concurrently with Tendence. Additionally, Eat & Lifestyle, a food and lifestyle event aimed at consumers, will be held on the eastern section of Frankfurt Fair and Exhibition Centre parallel to Tendence 2015.