The Status of European Fashion Report 2024

The Status of European Fashion Report 2024

In Creative Industries, Fashion, Textiles by Europa Regina

The European Fashion Alliance is proud to present its latest report, a comprehensive exploration of the European fashion industry’s current landscape. This publication highlights the urgent need for sustainability, innovation, and collaboration across the sector, emphasizing the critical role of creativity in driving positive environmental and social change.

The European fashion industry is undergoing transformative changes, driven by the urgency for sustainability, technological advancements, and educational needs. The sector at large faces increasing regulatory and societal pressure to address environmental impacts, adopt new technologies, and train a workforce equipped to handle future demands. This report explores the landscape of the European creative driven fashion industry, renowned for creativity and innovation, detailing the hurdles, opportunities, and strategies for advancing towards a more sustainable and technologically integrated future.

The report is based on a survey conducted among 211 creative driven industry representatives, supplemented by qualitative interviews with leading opinion leaders. This mixed-methods approach ensures a comprehensive understanding of the trends, challenges, and opportunities in European fashion.

Status of European Fashion Report 2024

Public Perceptions and Image of the Fashion Industry

There is widespread recognition of the negative public perception of the fashion
industry, largely driven by concerns about ethics and sustainability, driven by
profitable business models promoting rapid consumption at the expense of
quality and value. Restoring trust in Europe’s textile industry has become a
crucial endeavour now.

Key Concerns

  • Environmental impact
  • Overproduction and quality in the fashion industry
  • Social aspects

Solutions

  • Improving sustainable business models in the industry
  • Educating consumers about the environmental impacts of their purchases
    and the roles of quality and craftsmanship as critical to sustainability.
    Brands need to address the public’s growing concerns about greenwashing and overproduction.
  • Transparency in production practices


European Fashion Alliance
europeanfashionalliance.org