Bread & Butter Barcelona

Bread & Butter tradeshow announces Grand Slam

In Fashion by Europa Regina

Bread & Butter tradeshow moves to Barcelona for the winter edition, remains in Berlin for the summer and presents Seoul as a new location.

The Bread & Butter year 2015 will set new milestones in the show’s history.

After stating that “the wish for a real change is in the air “, BREAD & BUTTER founder Karl-Heinz Müller announced at the opening event of this summer’s show the return of BREAD & BUTTER to Barcelona for the winter edition in January 2015.

Now we are in Europe´s two best cities, namely Barcelona and Berlin, and in Seoul/Asia. One city is still missing to complete the ‘Grand Slam’, of course we also have to go in yet another direction. The American continent is still waiting for us…

Bread & Butter History at a Glance

– July 2001 BREAD & BUTTER – tradeshow for selected brands starts in Cologne at the “Dreieckige Rundbau”
– January 2003 BREAD & BUTTER moves to the Siemens Kabelwerk in Berlin-Spandau
– July 2005 BREAD & BUTTER moves to Barcelona to the Montjuïc venue of the Fira de Barcelona where the World Expo of 1929 was held
– July 2009 BREAD & BUTTER makes a glorious return to Berlin, this time to the historical building of the Berlin-Tempelhof airport.


Bread & Butter tradeshow announces Grand Slam

The fair will take place, as it has in the past, on the grounds of the remarkable Fira de Barcelona. The event will be held from 8th-10th January, making BREAD & BUTTER the international season kick-off for the fashion industry.

Nearly 100.000 sqm are reserved for BREAD & BUTTER BARCELONA. One of the city’s most outstanding buildings forms the backdrop of the tradeshow for selected brands – the Palau Nacional. The Catalan National Art Museum is located at the foot of the Montjuïc mountain and upside from Placa d’Espanya. An imposing scenery and the panoramic view over the Avinguda de la Reina Maria Cristina with its fountains await the visitors for the B&B winter editions.



However, BREAD & BUTTER will stick to its base and come back to the former Airport Berlin-Tempelhof for the summer show, with exact dates still to be announced but most likely to be in early summer.

Barcelona and Berlin are both BREAD & BUTTER’s hometowns and the ideal metropolises for modern lifestyle and street culture. Hence, in the next years BREAD & BUTTER stays true to the motto “always the sun” and brings its favorite fashion cities together.



“Seoul is very young, progressive, hungry, independent, street life and there is real power, plus Seoul wants us” declared Müller.

The “Memorandum of Understanding for the implementation of BREAD & BUTTER Seoul Show and Mutual Cooperation” with Mr. Won Soon Park, the mayor of Seoul, was signed on May 2nd 2014.

B&B has invited all interested brands to Seoul on September 12th 2014 to assess the situation there. They will be personally welcomed by the mayor.

Bread & Butter
Nov 28, 2018 – Zalando has cancelled consumer-facing fashion event Bread & Butter. The retailer has confirmed the Berlin-based show will not continue for 2019.