From Alliances to Visitor marketing: Trends in the German Trade Fair Industry published
- AUMA annual publication ‘Trends 2024/2025’ with current figures, data and facts on Germany as a trade fair hub
- Key figures for the first half of the year up
- 130 trade fairs by the end of 2024
Berlin, Sep 25, 2024 – The German trade fair industry is strengthening alliances and embracing transformation, according to the newly released AUMA Trends 2024/2025 by the Association of the German Trade Fair Industry (AUMA). The annual report highlights key trends, including enhanced cooperation among organizers, sustainable transformation, and evolving trade fair formats targeting new audiences.
AUMA Trends 2024/2025
Despite challenges such as strikes in the first quarter, Germany’s trade fairs saw significant growth in the first half of 2024, with a 7% rise in exhibitors and a 1% increase in visitors compared to last year. Over 130 trade fairs are scheduled for the second half of the year, culminating in the return of the UFI World Congress in Cologne this November after more than two decades.
Jörn Holtmeier, Managing Director of AUMA, emphasized, “Geopolitical crises demand innovative ideas for trade and business, and the German trade fair industry continues to adapt and lead.”
AUMA is the Association of the German Trade Fair Industry. Acting both internationally and nationally, it represents the interests of all large and medium-sized exhibition companies in Germany, international event organisers in Germany and the associations that represent exhibitors, service companies and trade fair visitors.