Tendence Trends 2019/2020
Gentle green steps off the catwalk and into the living room – combined with pink, it creates warm summer tones. Sun yellow is the colour of the season. In combination with black and white, it is very popular in the interior design sector. Plenty of rattan and raffia wickerwork are a key element for the perfect look. Accessories that look home-made, but are not, are also in high demand. The trend towards natural styles continues. Yet – in apparent contrast to these natural colours – the preference for precious metals such as gold and copper in furnishing trends continues, although copper is gradually giving way to brass. Silver colours are also very fashionable and in high demand. In the area of accessories, fresh plants are growing in popularity – emphasising the popularity of more natural environments. Fresh fruit motifs are also an extremely popular feature of interior designs. Whether on fabrics, pillows or walls – the freshness lasts there even longer. Large leaf prints are also impossible to miss.
Jungle colours are set to create a new look for Christmas table decorations.
The online platforms Nextrade and Conzoom Solutions go live
At Tendence 2019, Messe Frankfurt launched not one but two new online platforms. One of these is the international B2B marketplace Nextrade: www.nextrade.market
This is a new unified digital ordering and data management system for suppliers and retailers in the consumer goods industry. Nextrade extends the trade fair and allows orders to be placed at any time of day or night, 365 days a year. Messe Frankfurt also used Tendence 2019 as the perfect opportunity to present its new content platform Conzoom Solutions for the first time: www.conzoom.solutions
It offers a broad spectrum of products for the consumer goods sector as well as a complete overview of Messe Frankfurt’s portfolio for the industry – bundling a wide range of information for retailers.
For exhibitors too, the new format is the right way forward. They were satisfied with Tendence 2019 and Messe Frankfurt’s commitment to the event.
Daniel Henriksen, Sales & Marketing Director, Hübsch-Interior:
“Tendence is still one of our most important touchpoints with the German market. An annual opportunity to hear first-hand how Scandinavian trends are perceived in Germany is immensely valuable to us. Once again, we will be taking home a lot of ideas and insights to share with our designers in Denmark this year.”
Lars Adler, Managing Director Hoff Interieur and Chairman of the European Lifestyle Association (EVL):
“Visitors are discovering a completely new Tendence: with a fresh face and innovative structure. The relaunch has been a success and our customers are praising the new concept.”
Christian Gehlmann, Managing Director, Gehlmann:
“We came to the fair with a clear vision of our target group – wholesalers who were looking to plan their business early and place pre-orders for next year. So we are delighted that Hall 11 has brought us together with precisely this target group. The hall concept has been very successful for us: we have received a large number of major orders and also reached our international clientele from southern Italy, Spain and Lebanon.”
Jan Philippi, Managing Director, Philippi:
“I think the mix at this year’s Tendence has been super and very bold. We had fewer customers on the first day but since then business has been very brisk. The mix in Hall 12.0 has just been perfect.
I wasn’t expecting so many international customers here. We have had visitors from Japan, Peru, Russia and Spain at our stand. Tendence still has a strong international reputation.”
Dimi Aptidis, Head of Sales, Good old friends
“We were very pleased that Tendence’s new hall concept offered the quality our visitors expect. Because one thing is clear – simply presenting your goods no longer works. This conceptual realignment towards life goals is exactly the right way forward for us, although some traditional exhibitors, perhaps, do not feel the new approach directly addresses their expectations. I think the special presentations and fashion shows created a stronger and more emotional shopping experience – we certainly noticed that at our stand.”
Tendence – ideas for the future of the retail trade combined with the must-haves of the season
Logically arranged by retail channel, lifestyle and target group, Tendence (4 to 6 July 2020) takes its cue from the needs of consumers. It therefore enables retailers to compile their product ranges in a highly focused manner and to implement them in their own stores, ensuring the success of their business. As a consumer goods trade fair, Tendence demonstrates the latest trends and products in interior design, home accessories, gifts, jewellery, fashion and lifestyle. Retailers benefit from a wide range of inspirations to support their sales as well as a powerful complementary programme. Tendence is the platform for new products, presenting trends for winter and Christmas. At the same time, it is a good opportunity for anyone wanting to place orders in good time for their spring and summer collections.
The next Tendence will take place from 4 to 6 July 2020.