Salone del Mobile.Milano 2015: work in progress
The 54th edition of the Salone del Mobile will throw open its doors at the Rho Milan Fairgrounds from Tuesday 14th to Sunday 19th April 2015, along with the International Furnishing Accessories Exhibition and SaloneSatellite – both annual exhibitions – and the biennial Euroluce / International Lighting Exhibition and Workplace3.0/SaloneUfficio.
Thousands of home furnishing, lighting, and collective workspace products will be previewed at the Milan Salone del Mobile which, thanks to the variety and quality of its exhibits, is hailed year after year as the benchmark sectoral event at global level, attracting over 350,000 visitors from 170 different countries.
Open to sectoral operators from 9.30 a.m. to 6.30 p.m. for the duration of the fair, the Salone will also be open to the general public on the Saturday and Sunday.
The Salone preview can be accessed through the Salone del Mobile.Milano 2015 App, free for download on iOS and Android devices, enabling people to plan their visits and orientate themselves at the fairgrounds.
The Salone Internazionale del Mobile, split into three different style categories, Classic, Modern and Design, the International Furnishing Accessories Exhibition and SaloneSatellite, will be accompanied this year by the biennial Euroluce / International Lighting Exhibition, in Pavilions 9-11 and 13-15 and Workplace3.0, a dedicated space Workplace3.0, a dedicated space for professionals with links to the design world, in Pavilions 22-24.
Euroluce will build on its mission to reveal the latest in indoor and outdoor lighting appliances and special use lighting, as well as lighting systems, light sources and lighting application software.
Conceived in order to foster a new approach to designing workspaces in the round, Workplace3.0/ SaloneUfficio will showcase prime proposals from the worlds of furnishing and furnishing accessories for public and community spaces, waiting rooms and offices, as well as architectural and technical lighting, acoustic devices, internal partitions and communication systems, technological and audio-visual service solutions, false ceilings, raised flooring, coverings, security and air conditioning systems and architectural solar panels.
In order to give greater visibility to the office sector, as in 2013, the collateral event at this year’s Salone del Mobile will again focus on the workplace, building on the theme explored two years ago in French architect Jean Nouvel’s “Project: office for living” installation.
Michele De Lucchi – the internationally renowned Italian architect – will curate the
exhibition/event “The Walk” in the Workplace3.0 pavilions, a space born of the desire to showcase proposals and design solutions for living the workspace in its many different contemporary interpretations. Work and work methods are in constant evolution, and with them the workspaces and design requirements.
Another event – “IN ITALY” – will be curated by the architectural practice Four in the Morning, focusing on a design by architect Dario Curatolo, featuring a number of manufacturers and a select group of designers, planners and architects, who will tackle the issue of products, design and planning. The curator will use videos to take the audience through a virtual exploration of Italian know-how and uniqueness and the production processes behind each object.
SaloneSatellite, the unrivalled opportunity for interaction between young designers, businessmen, architects, interior designers and the press, will be back in Pavilions 22 press and 24, alongside Workplace3.0/SaloneUfficio. Now in its 18th edition, the event allows emerging young designers to showcase their products and also gives them a chance of being selected to take part in the 6th edition of the SaloneSatellite Award competition, for the 3 best prototypes on exhibit, relating to the goods categories on show.
The Salone is renewing its ties with the Municipality of Milan and the city’s Department of Fashion and Design, with input from the Milan schools: Domus Academy, the Istituto Europeo di Design (IED), the NABA, Nuova Accademia di Belle Arti Milano and the Milan Polytechnic University/Design School, which culminated in the implementation of the Welcome Project at the 2014 edition. Salone del Mobile information points will again be set up, with the support of the Milan Fairgrounds, the Airport Authority (SEA) and Milan’s Transport Agency (ATM), at various focal points around the city, manned by students providing visitors with information on how to negotiate the city, on the trade fair and the Palimpsest of events in Milan organised by the Department of Fashion and Design.
For the third year running, an agreement between the Salone del Mobile, the Milan Fairgrounds and Milan’s Transport Agency means that visitors to the Salone will be able to acquire a combined ticket, valid for public transport on Milan’s urban network and for entry to the trade fair. Trenitalia will also be running special services, stopping at the Rho Fiera station adjacent to the exhibition pavilions.
Thanks to an agreement with SkyTeam Global Meetings, exhibitors, operators and journalists taking part in the Salone will be eligible for discounts of between 5% and 15% on flights, depending on flight class. Discounts are available on all international and intercontinental return flights to Milan, operated by SkyTeam member airlines.
Pre-accreditation will be activated on the www.salonemilano.it website as of the end of January, and further information will be circulated via email by the end of December.
Milan, December 2014
Press info: Marva Griffin Wilshire
Salone Internazionale del Mobile