Prêt à Porter Paris
Jan 30-Feb 2, 2009, Paris, France
THE “HEART OF FASHION” BRINGS TOGETHER “FASHION AND BUSINESS TRENDS”
It selects and exhibits 1500 brands including 300 new ones in each edition.
Its reknown and recognition for what it represents make it the preferred and unmissable gathering for international buyers.
The brands appear in identified and coherent universes recognised by buyers. It’s the largest female dressing room with a melting-pot spirit, vision, innovation and an advance offer.
THE 1ST INTERNATIONAL FASHION RENDEZVOUS
44 236 QUALIFIED PROFESSIONAL BUYERS
INNOVATING SERVICES DEDICATED TO BRANDS AND VISITORS
Around 3 watchwords:
conviviality, innovation and excellence
> Free invitations to buyers from brand files.
> Targeted recruitment data.
> Labels on the catwalk.
> EXPLOSION DE MODES trends area: visitors’ buying guide for a best-of season and tomorrow’s desires.
> Communication supports, events show for the greatest expression of the brands.
PRÊT À PORTER PARIS® has a great power of attraction, welcoming more than 1100 journalists.
MORE FASHION, MORE DECODING OF TOMORROW, MORE IDEAS WITH THE FASHION-ARTS-CULTURE CIRCUIT
PRÊT À PORTER PARIS® is the only fair to offer visitors several activities in order to guide them through the trends and desires of tomorrow, to let them discover new labels, to inspire and enrich: “no fashion without culture”.
FASHION IS CHANGING, PRÊT À PORTER PARIS®
ANTICIPATES WITH NEW UNIVERSES AND A SIMPLIFIED FAIR
From January 2009, to facilitate the work of professionals, highlight labels, and encourage circulation, the universes will be gathered around 3 market types.
THE CREATOR / CREATIVE UNIVERSES
“The place to live Fashion”, a private club of avant-garde labels with strong notoriety… with a hip selection of powerful creators and brands. Partnerships with the most cutting-edge international events such as On|Off and DANSK.
“The rendezvous for creators of accessories” in a luxury designer showcase, within a “high fantasy” concept.
Today’s commercial, accessible and creative labels.
THE NEW MARKETS
Fashion for voluptuous women. 100% fashion labels for large sizes.
The universe of fast fashion, creative mid-market and upmarket labels that deliver in 60 days.
For a more creative ethical fashion that is ever more luxurious.
Street high fashion, an original selection and new discoveries.
THE HEART OF THE MARKET UNIVERSES:
FASHION AND ACCESSORIES
Launch of GO EASY & GO MAGIC, THE HEART OF THE MARKET UNIVERSES.
They represent the major part of consumer fashion. Mixing casual and chic, they have a tremendous success with women.
A hyper feminine fashion at an accessible price, which creates desire and impulse, from “fantasy” to ethnic, from fashion to accessories.
AMAZONE, ATTITUDE, CHASSAGNARD, DELMOD / KIM KARA, DERHY, DERHY SOIR, DIDIER PARAKIAN, EL INTERNATIONALE, ÉLÉGANCE PARIS, ENJOY, EVALINKA, FABIENNE CAILLEUX, FASHION NEW-YORK, FRANCK USHER/DOSK/QUINTESSE, FRED SABATIER, FUCHS SCHMITT, FUEGO WOMAN, GARDEUR, GATTI NOLLI COUTURE, GEOX, GINA BACCONI, HAVREY, HETEROCLITE, JENSEN WOMEN, JOSEPH RIBKOFF, KALI OREA – ROBERTO NALDI, LAUREN VIDAL, LE FATE, LESLIE MONTE-CARLO, LINEA RAFFAELLI, NAT MAD, PALME, PAUL BRIAL, PAUSE CAFE, PINEAU, POMODORO, ROSAROSAM, ROSSI FUTURING, THE EARTH COLLECTION, TONI DRESS, UGO ZALDI, UNIQUE, VIRIATO, ZAFFIRI…
Reference labels with renown and image. Glam, chic or chic casual, they build stories, saga, atmospheres. Their recognition is international.
ANIMALE / JACQUES RUC, ANOUSHKA G, ARMANDO CALO, BAIN DE NUIT, BANDOLERA, BEATRICE B., BLEU BLANC ROUGE, CALOYANNIS, COCOMENTHE, C’SENSE, DIEGO M., ÉCHAPPÉES BELLES, ESTHEME STUDIO CACHEMIRE, ET DIEU CRÉA LA FEMME, FONTANELLI, FONTANI, GEMY COUTURE À PORTER, GUILLAUMOND CREATIONS, HUG AN’CO, INFINITIF, LA BOTTEGA DI BRUNELLA, LACHAIZE, LM LA MAILLE, LUNATISME, MALFROY MILLION, MAURICE ABOT, OSKA, PAULE VASSEUR, PHILIPPE VALLEREUIL, POUSSIÈRE D’ÉTOLE, PSY MONTE-CARLO / PSY JEANS, RIZAL, ROSEMARY JENNINGS, SAM RONE, SPRUNG FRÈRES, TED LAPIDUS, TRICOT CHIC, VIVI’, WILLY’S PARIS, YVES SALOMON…
And, as always, the universe of retail services with SO SHOP accompanied by the Boutique Performante “the box of tools and ideas for multi-brand retailers”.
PRÊT À PORTER PARIS®