United Nations Educational, Scientific and Cultural Organization
Valued at over $620 billion, the global trade in cultural goods and services has doubled over the past decade, demonstrating that culture is a powerful force for both economic and social development. Cultural goods and services are not just ordinary merchandises that generate jobs, income, innovation and growth, they also contribute to social inclusion and justice.
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UNESCO and Creative Industries
UNESCO | Creative Industries
UNESCO defines cultural and creative industries as: “sectors of organised activity whose principal purpose is the production or reproduction, promotion, distribution and/or commercialisation of goods, services and activities of a cultural, artistic or heritage-related nature.”
This approach emphasises more than just the industrially made products of human creativity, it makes relevant the entire productive chain, as well as the specific functions of each sector involved in bringing these creations to the public. Thus, the definition also encompasses related activities, such as publicity and graphic design, which are decisive factors in this process. (UNESCO Santiago)
UNESCO – The Global Alliance for Cultural Diversity
Creative industries are becoming increasingly important components of modern post-industrial knowledge-based economies. Not only are they thought to account for higher than average growth and job creation, they are also vehicles of cultural identity that play an important role in fostering cultural diversity.
Understanding Creative Industries
During the last decade a number of governments around the world have recognised this fact and started to develop specific policies to promote them. This mainstreaming of what was once considered a sector of marginal interest, which received limited attention from researchers, has led to a growing body of analysis, statistics and mapping exercises on the relationship between culture, creative industries and economic development to give officials in these countries the raw data they need to make policy. However, the sector is still poorly understood and many governments remain to be convinced of its potential, while trying to accurately measure economic activity in the sector poses considerable obstacles.
As momentum builds to prioritise this field of activity within economic development policies, the demand for more precise and sophisticated cultural statistics at international, regional and national level is set to grow and governments should support and encourage initiatives in this field. The Global Alliance, dedicated to promoting the cultural industries , such as cinema, music, publishing and crafts, fully supports the progress of recent years to map and study this sector more closely and actively works to advocate further research, disseminate best practices and collect published studies in this field on its website.
Cultural Times – The First Global Map of Cultural and Creative Industries
Dec 2015 – Published by CISAC, the Cultural and Creative Industries study for the first time quantifies the global economic and social contribution of this sector.
The world has a shared history and a rich, diverse cultural heritage. This heritage is cherished globally as an asset that belongs to us all, yet gives our societies their identity and binds them together, nurturing a rich cultural and creative present and future. That is why stakeholders of the creative and cultural world must do everything in their power to preserve this heritage and the diversity of actual cultural content, amid a political and economic climate that is subject to major upheavals.
The idea behind this report is that the economic weight of cultural and creative industries (CCI) in mature and emerging economies is partially described, misunderstood and undervalued. This is why the International Confederation of Societies of Authors and Composers (CISAC — the body representing authors’ societies worldwide) — decided to commission a global study of the economic and social impact of CCI, focusing especially upon revenues and employment.
Rani-ki-Vav (the Queen’s Stepwell) at Patan, Gujarat
Rani-ki-Vav, on the banks of the Saraswati River, was initially built as a memorial to a king in the 11th century AD. Stepwells are a distinctive form of subterranean water resource and storage systems on the Indian subcontinent, and have been constructed since the 3rd millennium BC. They evolved over time from what was basically a pit in sandy soil towards elaborate multi-storey works of art and architecture.
> Rani Ki Vav: UNESCO World Heritage Site