Modefabriek #37 – July 2014

Modefabriek 2014 July

In Fashion by Europa Regina

Sizzling-hot Modefabriek 2014 July

The summer edition of Modefabriek – 13 & 14 July at the Amsterdam RAI – presents a well-organised array of fashions, supplemented by a sizzling-hot programme with lots of knowledge, inspiration, goodies and up-and-coming designer labels. The continuation of Retail Future Home, with an agenda full of interactive learning experiences, various lectures, Next, FashionMatch, FoodMarket, the familiar pop-up shops and new additions, and – tadaaaa! – beach!

Here’s the first part of the programme:

Retail Future Home
Working in collaboration with Modefabriek, STUDIO by Judith ter Haar presents an intimate and interactive programme that gives visitors an intense opportunity for in-depth exploration of current developments in retail:

The way that people perceive colour takes on a new dimension in the ‘colour chamber’. Inspired by the colours of the seasons and the garden, Judith ter Haar and her team designed a palette of colours featuring intense and neutral shades that symbolise the colours of ‘earth’, ‘seeding’, ‘growth’, ‘blooming’ and ‘silence’. The colours used in this experience were developed in collaboration with textile dye specialist Connect 2 Colours, while the threads were developed in partnership with the Textile Museum in Tilburg.

RETAIL FUTURE HOME TOUR (30 min) Especially for this edition of the Modefabriek, Judith ter Haar gives a personal tour of her Retail Future Home exhibition on ‘The Philosophy of the Home Grown’, in which she discusses current retail trends, reveals the philosophy behind Retail Future Home and talks about the meaning of the colour chamber.
Sunday 11:45 a.m. | 2:30 p.m. Monday 2:30 p.m.
Sign up by sending an e-mail with your preferred tour time to:
ADVISORY MINUTES (15 min) Retail Future Home offers visitors an opportunity to have a 15-minute one-on-one session with Judith ter Haar. Are you considering opening your own shop? Why is a personal handwriting style so important? How do you handle purchasing? Judith shares her experience, perspective and ideas with you free of charge!
Sunday 10:15 a.m. | 10:30 a.m. | 10:45 a.m. | 11:00 a.m. Monday 4:00 p.m. | 4:15 p.m. | 4:30 p.m. | 4:45 p.m.
Sign up by sending an e-mail with your preferred day and time to:

Seminar programme
On both Sunday and Monday, expert guest speakers will be speaking to groups from 11:00 a.m. on, offering a wealth of information on current trends and directly relevant tips & tricks for fashion entrepreneurs. How can you make sure people can find you easily on the internet? What can you use to entice critical consumers who are always in a hurry? How do you get the most out of social media? What major trends do we currently see in fashion and design? What does the future of the fashion industry hold? Online marketing and SEO expert Lonneke Reitsma, retail expert and author of the book Prikkel de Koopknop Carin Frijters, digital content specialist Kirsten Jassies, forecaster Jan Agelink from Buro Jantrendman and ‘World Economic Forum Outstanding Social Entrepreneur’ Safia Minney share their vision and knowledge. See for the entire programme

Young Talent
There can be no fashion without a constant influx of fresh new talent! Modefabriek hosts a fresh selection of international young designer labels every edition, offering a platform for the latest graduates from the Dutch fashion academies.

NEXT by Modefabriek
This is the selection of up-and-coming designers that have the chance to present their work at Modefabriek, and at the 10 Days DownTown programme at the Mercedes-Benz FashionWeek Amsterdam.

Petra Ptackova

Petra Ptackova

Lucilla Gray

Lucilla Gray

Joanna Startek (PL)
Petra Ptáčková (CZ)
Mevan Kaluarachchi (NL)
Der-liebling jewelry (TR)
Lucilla Gray (NZ)
Nadine Peters (UK)

On Saturday 12 July, the day before Modefabriek starts, these designers will be presenting their work in SPRMRKT as part of the 10 Days DownTown programme at the Mercedes-Benz FashionWeek Amsterdam. The exhibition, designed in collaboration with Carlo Wijnands, is open to the public from 2:00 to 5:00 p.m.

A recurring feature at Modefabriek is the exhibition of the ‘best of the best’ graduates from the Dutch fashion academies, compiled by the expert in emerging fashion talent: Carlo Wijnands. Take that break and let yourself be swept away by the beauty of creativity.

Last but not least

One of the many services offered to optimise professional interaction at Modefabriek is the EU FashionMatch networking service. Register now to meet intriguing future ‘partners in crime’. For more information and sign-up details, visit:

See our website at for the full programme and participating labels.