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Hair & Beauty
May 13-14, 2012
, Frankfurt, Germany
 

Hair and Beauty 2012: new dates and new halls

 
Central Association of the German Hairdressing Trade and Messe Frankfurt to work closer together

Hair and Beauty 2012From 2012, Hair and Beauty will be held as a stand-alone fair – and then in Hall 11 of Frankfurt Fair and Exhibition Centre on 13 and 14 May. This decision has been taken jointly by Messe Frankfurt and the Central Association of the German Hairdressing Trade (Zentral¬verbande des Deutschen Friseurhandwerks – ZV), the conceptual partner of the event. “Hair and Beauty is back on the path to success with more exhibitors, more exhibition space and more visitors. Therefore, we want to give Hair and Beauty more room to grow and develop this highly promising event into an even stronger brand”, explains Detlef Braun, Member of the Board of Management of Messe Frankfurt GmbH. “For us, Messe Frankfurt in Frankfurt is the ideal partner”, says Andreas Popp, ZV President, who urged for an extension of the working relationship between ZV and Messe Frankfurt. The joint aim is to ensure a high training standard and top quality in the hairdressing trade.

The new dates take particular account of the wishes of the hair-cosmetic industry with May being the preferred time of the year for the sector. Then, visitors will also be able to see Frankfurt at its sunny, spring-like best. With the new Hall 11 as the venue for future editions of Hair and Beauty, Messe Frankfurt can also offer an ultra-modern setting for this creative and emotional business. The two-storey Hall 11 is the newest exhibition hall at Frankfurt Fair and Exhibition Centre. Characterised by spaciousness, its architecture is especially suitable for the numerous shows and presentations held during Hair and Beauty. Together with the adjoining ‘Portalhaus’ building, Hair and Beauty will be able to extend a welcome to visitors that is unrivalled in the international fair and exhibition business.

The Central Association of the German Hairdressing Trade is delighted with the joint decision and, therefore, the long-term perspectives for Hair and Beauty. “Hair and Beauty is the fair for the hairdressing trade. It thrives on the sector’s great creativity. And we generate important impulses by holding the German Hairdressing and Beautician Championships during the fair. We are delighted to be able to demonstrate our commitment for and with the sector with Hair and Beauty in the new setting at Frankfurt Fair and Exhibition Centre at this optimum time of year”, says Popp.

“Our motto will remain ‘Home of the Hairdresser’ in the future, too, because we want to offer the entire business – from beginners to professionals – maximum inspiration for their personal careers in the hairdressing and beautician trades. The aim of the fair is to motivate, promote and educate,” adds Christiane Walter, director of the trade fair for the hair-cosmetic industry and the hairdressing and beautician trades.
 
 
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