Mercedes-Benz Fashion Week Mexico | Mexico, North America
Mercedes-Benz Fashion Week Mexico Fall Winter 2020 – Digital Edition
With every crisis, comes an opportunity, a need of reinvention, and so did Mercedes-Benz Fashion Week Mexico City. As the four-day multi-venue event set for the end of March was cancelled due to the sanitary emergency caused by the Covid-19 pandemic, the organizers decided to go digital in order to preserve the health and wellbeing of everyone involved in it.
Set between April 24th and 26th, the 30 most influential Mexican designers showed their latest collections through videos that were uploaded to the event’s Youtube channel. Fashion films, short-documentaries, motion lookbooks and home-made ‘one-to-one with the designer’ videos built up the scene of this new edition, as every creative director chose the way to show their universe.
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Between Fashion and Cars
Today, over a hundred years since the birth of racing and fashion shows, both favored by Mercedes, the close relationship between the star brand and fashion is already unquestionable. For more than 15 years ago, Mercedes-Benz supports the major fashion weeks around the world, presenting season season with the latest in design and glamor.
In our country, we have pioneered this natural association between fashion and cars. Indeed, for more than eight years, Mercedes-Benz has unconditionally supported fashion in Mexico, firmly believing in this industry.
For this and more Mercedes-Benz Fashion Mexico is the quintessential fashion event in our country.
Mexico City is the federal district, capital of Mexico and seat of the federal powers of the union. It is a federal entity within Mexico which is not part of any one of the 31 Mexican states but belongs to the federation as a whole. Mexico City is the country’s largest city as well as its most important political, cultural, educational and financial center. Having been capital of a vast pre-Hispanic empire, and also the capital of richest viceroyalty within the Spanish Empire (ruling over a vast territory in the Americas and Spanish West Indies), and, finally, the capital of the United Mexican States, Mexico City has a rich history of artistic expression.
Mercedes-Benz Fashion Week Mexico