Mercedes-Benz FashionWeek Amsterdam FW

Amsterdam Fashion Week | Netherlands, Europe

About us

Amsterdam Fashion Week is a bi-annually event with catwalk shows and expositions about Dutch and Belgium Fashion Design. is also an online magazine with news, interviews and background articles about the Dutch fashion industry, innovation, technology and sustainable movements within fashion, Dutch and Belgian Fashion Designers and upcoming talent from the low countries.

Innovative Initiatives

Amsterdam Fashion Week started in 2004 as an initiative to put Amsterdam on the map as a sparkling and internationally oriented destination for fashion. It sets a stage for innovative initiatives, originating from the many start-ups and the seven highly appraised fashion academies in the Netherlands. It also aims to spread the word about the Dutch influence in the world stage of fashion and design.

Connect, Grow, Celebrate

The organisation has three values on which the bi-annual events are staged: Connect, Grow and Celebrate. Connect stands for the aim to clear the gap between commerce and creativity. Grow stands for the aim to point out the Netherlands fashion industry on international level and Celebrate stands for the fact that we have to celebrate the fashion talent in the Netherlands. In order to fulfil this values Mercedes-Benz FashionWeek Amsterdam is structured in different programs.

Amsterdam Fashion Week