Fashion Week Panamá | Central America and Caribbean

Considered the largest and most important fashion event in the entire region, Fashion Week Panamá, formerly Mercedes-Benz Fashion Week Panama, is produced in Panama City by Physical, the No. 1 modeling agency in the country with more than 25 years leading the local market. More than a dozen editions of the Panamanian fashion week support the success of a project that positions Panama as the official fashion headquarters for a week. The most renowned local designers and prominent figures of design and haute couture at an international level meet in this annual call for creativity with clothing made where it is used to market only the best products and services linked to a “fashion lifestyle”.

Pursuing their dreams and motivated by their infinite passion for fashion, the visionary team of the Physical modeling agency and production house took the initiative 12 years ago to start a project that without planning it, years later, would change the history of fashion in Central America.

The objective was to ensure that the event, which would last several days, would serve as a platform to promote Panamanian talents both nationally and internationally; models, designers and artists in general. Likewise, it will create the perfect environment so that brands from various fields could make their products and services known, managing to present themselves to an audience eager for new proposals and passionate about fashion trends.

Over the years, the event evolved, its growth forced to reinvent the production and baptize it again, now it would be called: Fashion Week Panamá, a production that was born with new ideas, presenting a new structure and achieving a better scope in exhibition international and positioning in Central America.

The international media have baptized the event as the largest and most important fashion production in Central America… Currently, designers from various countries around the world exhibit their creations on the platform of Fashion Week Panamá, as well as emerging designers who are present at the Panamanian fashion week, they manage to obtain a very positive international recognition for the growth of the fashion industry in Panama.

Fashion Week Panamá – Atelier Nicolas Real

During the last years, the production has gone a little further, agreements and alliances have been made with productions from other countries such as DominicanaModa, Honduras Fashion Week, Ecuador Fashion Week, with the purpose of exchanging artists and information that contribute to the growth of the industry in our countries.

Panama becomes the center of attention for lovers of world trends and fashion becomes the most important marketing tool, positioning the products that generate a trend to follow, of various items; technology, nutrition, personal care and many more.

The catwalks of Fashion Week Panama oblige and require designers to make a proposal for the most demanding consumers. Proposals with coherence, design and quality finishes that allow the thousands of visitors to the event to have the opportunity to appreciate the variety of proposals, many of them rescuing part of the values ​​of ancient Panamanian crafts.