Ecostyle: Pioneering Eco Design

In Design by Europa Regina

Ecostyle continues high-quality programme of presentations

Design Meets Sustainability – The exhibitors and products at Ecostyle combine both these elements. The format of the event covers a broad spectrum of pioneering eco design products which have all been tested for their level of sustainability by an independent jury.

This order and information platform, which is so attractive for trade visitors, was used intensively by international exhibitors straightaway, at its début in 2013, especially for brand positioning. The trade fair includes, in particular, a wide-ranging programme of presentations which ideally supplement the status of sustainable products, conveying the relevant principles, tracing value chains and highlighting forward-looking product design.

Spread out across the mornings and afternoons of the four trade fair days, the presentations and panel discussions will feature scientists as well as industry representatives and associations. One speaker, Irene Vermeuren, Crafts Curator, will talk, for instance, about the latest trends in sustainability, explaining how they came into being. Dr. Melanie Weber-Moritz from the German VERBRAUCHER INITIATIVE e.V. (Consumer Initiative) will give insights into consumer-focused sustainability communication, explaining the value and significance of product labels. Members of the Sustainable Design Centre will focus on questions that should be asked by retailers in their procurement of sustainable products as well as on the role which should be fulfilled by the relevant product marketing. Also, the German trade magazine forum Nachhaltig Wirtschaften (Sustainable Management Forum) will present a varied panel discussion entitled “Successful Sales: Green Products Are Finding More and More Buyers”.

Moreover, the programme will be supplemented by two special shows – the German Eco-Design Award and react. Both exhibitions will highlight pioneering products such as Fairphone. For the smartphone producer social and ecological values are an important foundation for its entrepreneurial activities, enabling the company to plan and establish suitable processes in material extraction, production and waste disposal. On this basis Fairphone uses procedures which set standards in both quality and pioneering design. bionic fire is another avant-garde product, as it has elevated the style and engineering of traditional stoves to a new level. A double furnace section and special thermo-bimetals serve to protect the environment from harmful gases while also ensuring maximum efficiency.

Ruth Lorenz, Head of the New Events Division at Messe Frankfurt, is in no doubt: “Sustainability is by no means a passing trend but an ongoing necessity of which the broad masses of consumers are increasingly becoming aware now.”

From 30 August to 2 September 2014 national and international manufacturers will be presenting sustainable lifestyle and design products. Trade visitors will find products in the segments Interiors & Design, Health & Beauty, Desk & Office, Household & Garden, Sports & Leisure, Fine Foods & Gourmet, Technology & Communication, Children & Toys, Fashion & Accessories and Print & Multimedia.

Together with the consumer goods tradeshow Tendence (30 August to 2 September), visitors’ synergies can be expected between these trade fairs, and also with Webchance, the tradeshow on successful web advertising and sales (30 and 31 August 2014). Each ticket is valid for all three events.

Further details can be found at

Ecostyle event profile:
Ecostyle, the order platform for verified sustainable consumer goods in the European retail trade, will be held from 30 Aug. to 2 Sept. 2014 in parallel with the international consumer goods fair Tendence. It is about eco-conscious lifestyle and designer products, aiming to combine environmental considerations, design and functionality. An independent advisory board is in place, previewing products and assigning each item to a specific level of sustainability. Trade visitors will find products in the segments Interiors & Design, Fashion & Accessories, House & Garden, Children & Toys, Sports & Leisure, Desk & Office and Beauty & Fine Foods.
Further details:

Tendence event profile:
Tendence (30 August – 2 September 2014) is one of the most important European order platforms for consumer goods in the second half of the year. It covers a comprehensive product range with relevance to all channels of distribution: For retailers Tendence is the most important order platform to ensure a high turnover in their Christmas and winter business, yet it also gives wholesalers an initial overview of product innovations in the forthcoming spring/summer season 2015. As before, Tendence 2014 will be held alongside two other trade fairs – Ecostyle and Webchance. You can follow Tendence on Twitter and Facebook at #tendence14:

Background information on Messe Frankfurt
Messe Frankfurt is one of the world’s leading trade show organisers with around 543* million euros in sales and 2,026* employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2013, Messe Frankfurt organised 114* trade fairs, of which more than half took place outside Germany.
Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
Further information on the company can be found at
* preliminary numbers (2013)

Photo – Messe Frankfurt Exhibition GmbH / Thomas Fedra