“In order to create large scale change across the commercial industry, widespread demand for sustainable fashion must exist. But should brands accept responsibility for educating consumers, or should non-governmental organisations and government legislation be the driving force?”
Sustainable fashion, also called eco fashion or ethical fashion, is a part of the growing design philosophy and trend of sustainability, the goal of which is to create a system which can be supported indefinitely in terms of environmentalism and social responsibility.
Sustainable fashion is part of the larger trend of sustainable design where a product is created and produced with consideration to the environmental and social impact it may have throughout its total life span, including its “carbon footprint”. While environmentalism used to manifest itself in the fashion world through a donation of percentage of sales of a product to a charitable cause, fashion designers are now re-introducing eco-conscious methods at the source through the use of environmentally friendly materials and socially responsible methods of production.
In order to create large scale change across the commercial industry, widespread demand for sustainable fashion must exist. But should brands accept responsibility for educating consumers, or should non-governmental organisations and government legislation be the driving force?
On 24 April 2013, 1133 people were killed when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh. Many more were injured. Today, people are still suffering as a direct result of our fashion supply chain.
Fashion Revolution Day says enough is enough.
On April 24th, people around the world – from designers and icons, to high street shops and high couture, from cotton farmers and factory workers, to campaigners, academics, the media and any individual who cares about what they wear – will come together to say the same.
Founder of Fashion Revolution, Carry Somers says “Fashion Revolution Day has gathered incredible momentum on a global scale. We have over 40 countries around the world who will be participating in the day and I believe this represents a really exciting opportunity to reconnect fashion-lovers with the people who made their clothes”.
Who Made Your Clothes? Be curious. Find out. Do something about it #insideout
World’s Leading Apparel Brands Combine Forces to Transform Global Labor Conditions
October 20, 2015 – Today, a Social and Labor Convergence Project led by the world’s most well-known brands, retailers, industry groups and civil society was launched with the aim of improving working conditions in the global apparel and footwear manufacturing sector.