The Future of Fashion Program 2015
Who’s Next and Premiere Classe are proud to once again present The Future of Fashion Program in collaboration with Not Just A Label (NJAL), following the phenomenal success of the last edition…
In collaboration with Not Just A Label (NJAL)
Who’s Next and Premiere Classe are proud to once again present The Future of Fashion Program in collaboration with Not Just A Label (NJAL), following the phenomenal success of the last edition. In the last edition, all the finalists acquired over ten new stockists and grew their brands expediently; in what is easily Europe’s biggest fashion and accessory trade shows.
Who’s Next & Premiere Classe in partnership with NJAL have worked together extensively in previous years to forge, facilitate and increase the entry of emerging talent into the trade shows universe. The Paris based trade-shows will be a stepping stone for 30 emerging designers to grow internationally and showcase in the heart of the fashion capital. This gives designers a unique opportunity for their labels and collections in the epicenter of the industry for up to three seasons for free.
The coming together of NJAL and Who’s Next & Premiere Classe will allow a number of selected designers to learn more, make use of and enjoy a first hand experience of the trade shows’ environment.
Amazing business outcomes for the participating designers
Last year’s winners were a truly global bunch who will go on to showcase their latest collections in the Spring/Summer 2016 edition of Who’s Next & Premiere Classe. Australian-born designer Kelly Love whose modern, feminine style is created by printing hand-drawn etchings onto silk and cotton saw her steal the crown for the coveted ready-to-tear category. “This entire experience has been so amazing for me and I’m so thankful to everyone involved who has helped my brand to grow,” says Kelly Love. Ann-Sofi Storbacka of Väska Bags, the Finnish-Swedish accessories brand went on to win the accessories category with a minimalist Nordic aesthetic rooted in Finnish roots and heritage. “I have really appreciated this support. All the hard work has been worth it and it’s been an unbelievable platform to grow my brand,” says Ann-Sofi of her Premiere Classe experience. Due to the project’s overwhelming success, NJAL and Who’s Next & Premiere Classe have added a third category of urban wear to invite a wider pool of sartorial talent into the fold.
Who can take part
To partake in The Future of Fashion Program, designers must have a complete and updated profile on NOTJUSTALABEL.com, which features their latest collection(s). They must not have previously taken part in a trade show in Paris and they would need to have already produced two commercial collections and be ready to present their Spring/Summer 2016 range in Paris on 4th–7th September 2015.
New: Introducing the urban wear category
In addition to the ready-to-wear and accessory categories, a new category dedicated to unisex urban wear will be introduced at the occasion of this new edition. In September 2015, 10 designers will be selected to compete in each category. Each season, these designers will be judged on their creativity as well as their business capacity to market their collections by the programme’s mentors who sit at the forefront of the fashion industry.