|In New Edge, we represent a strong desire for modern shapes that we would like to be pure yet sensual. This modern outlook offers a radically simple, minimal aestheticis found appealing once again, updating an idea of classicism and timelessness. Between a search for original purity and the redefinition of shapes, we identify the contours of a new frame of reference. Highly stylized, shapes and lines are defiantly structured or erased to leave room for a comfortable ergonomy with generous, enveloping, air-conditioned fullness. We draw strengh from the desert, a fascination for expanses without borders and opt for timeless eroded denim and sediment-like fabric effects.