Europa Regina | Social Media
Creative Industries platform Europe
Global Brands and Branding
The term “global brand” has become a widely used term. Consumers who travel find their favorite brands also in stores in foreign countries. Although media and consumers call these brands “global” are these “global brands” really global? Are they truly perceived everywhere in the same way by the customers? Is the brand image the same in different countries?
Did you know?
The Council of Europe is the continent’s leading human rights organisation. It includes 47 member states, 28 of which are members of the European Union. All Council of Europe member states have signed up to the European Convention on Human Rights, a treaty designed to protect human rights, democracy and the rule of law.