In 2013 RIANI celebrates her 35th jubilee with the first RIANI Fashion Show at Mercedes-Benz Fashion Week Berlin!
HOW IT ALL STARTED
Born in 1939 in Bad Cannstatt, Jürgen Buckmaier is still an entrepreneur with heart and mind. He’s still a young mind who has been the soul of the RIANI company for 35 years.
His parents already had a clothing store in Schorndorf, where then well-known women‘s wear such as Althoff and Ralph were sold. His mother was the creative head, being responsible for buying and selling, his father took care of the accounting. So his passion for fashion, fabrics and perfect cuts was already in Jürgen Buckmaier’s blood.
His father wanted him to stand on his own feet, so Jürgen Buckmaier completed a training as a retail salesman, however, not in the family business. Only on weekends and during the holidays did he help out there. He deepened his knowledge and experience by working as a sales representative, selling fabric to fashion companies all over Baden -Wuerttemberg.
His big chance was the so-called “Bucki trousers”, flared trousers, typical of the 60s, when colourful floral prints and diamanté on jeans were all the rage. Jürgen Buckmaier sold 100,000 of the “Bucki-trousers” and thus laid the foundation for his success.
THE BEGINNING OF RIANI
Once the demand for combinations increased more and more, he also offered tops, dresses and skirts. The name RIANI was developed in cooperation with an advertising agency. A name that should sound elegant, exquisite and Italian, like the premium-quality Italian fabrics that are still the essential element of every RIANI collection.
Still, Jürgen Buckmaier discusses the selection of fabrics of every collection with his design team, the love for premium-quality fabric is his priority. Only high-quality fabrics and materials are selected, our fabric and quality control with washing tests always take place in Schorndorf and long-standing relationships with the producers ensure the excellent production quality. Only then can a collection meet the high quality requirements of Jürgen Buckmaier and RIANI. Fashion made in Germany, because RIANI always fits. Always and everywhere.