Since 2000, the Pantone Color Institute™ has been designating a Color of the Year to express in color what is taking place in the global zeitgeist. A color that will resonate around the world, the PANTONE Color of the Year is a reflection of what people are looking for, what they feel they need that color can help to answer. Not necessarily the hot fashion color of the moment, but a color crossing all areas of design which is an expression of a mood, an attitude, on the part of the consumers.
To distill the prevailing mood into a single hue, the PCI team, led by executive director Leatrice Eiseman, combs the world looking for future design and color influences, watching out for that one color seen as ascending and building in importance through all creative sectors. Influences can include the entertainment industry, upcoming films, art, emerging artists, travel destinations and socio-economic conditions. Influences may also stem from technology, lifestyles + playstyles, new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.
With each unique color shade having its own special symbolism, an additional key consideration is the emotional component and the inherent meaning of the color.
PANTONE Color of the year 2015
The color for 2015? The charismatic and highly varietal shade of Marsala; a tasteful hue that embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness. Complex and full-bodied, this hearty, yet stylish tone is universally appealing; translating easily to fashion, beauty, industrial design, home furnishings and interiors.
Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal while its grounding red-brown roots emanate a sophisticated, natural earthiness. This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.
The Versatility of Marsala
- Equally appealing to men and women, Marsala is a stirring and flavorful shade for apparel and accessories, one that encourages color creativity and experimentation
- Flattering against many skin tones, sultry and subtle Marsala is a great go-to color for beauty, providing enormous highlight for the cheek, and a captivating pop of color for nails, shadows lips and hair.
- Dramatic and at the same time grounding, the rich and full-bodied red-brown Marsala brings color warmth into home interiors
- An earthy shade with a bit of sophistication, texture is the story in print and packaging. A matte finish highlights Marsala’s organic nature while adding a sheen conveys a completely different message of glamour and luxury.
The complete report is available at pantone.com
PANTONE Fashion Report Spring 2015
This season, cooler and softer color choices with subtle warm tones follow a minimalistic en plein air theme, taking a cue from nature.
PANTONE Fashion Report Fall 2015
This season displays an umbrella of accord that weaves earthy neutrals with a range of bold color statements and patterns to reflect a landscape of hope, fun, fantasy and all things natural.