Ministry for the Arts: Creative Industries, a Strategy for 21st Century Australia
Creative Industries, a Strategy for 21st Century Australia (Creative Industries) recognises for the first time, at a national level, the significant contribution of our creative industries and their ongoing importance to our economy and culture. Achieving a competitive creative industries sector is vital to Australia‘s prosperity, propelling a creative, imaginative nation in the 21st century. Creative Industries outlines whole-of-Australian Government action to achieve this vision through support for our creative businesses and talent, addressing issues previously identified by industry and government.The term ̳creative industries‘ describes the generation of creative intellectual property with the potential to be commercialised.
The Cultural Ministers Council report Building a Creative Innovation Economy, released in 2008, identifies the creative industries‘ as including:
– music and performing arts;
– film, television and radio;
– advertising and marketing;
– software development and interactive content;
– writing, publishing and print media; and
– architecture, design and visual arts.
Although there is no universal agreement about the composition of the creative industries‘ sectors, Creative Industries uses this definition developed by the Centre of Excellence for Creative Industries and Innovation (CCI) at the Queensland University of Technology. To grow Australia‘s creative industries, the Australian Government is investing substantially under three primary themes to:
– leverage national foundations;
– optimise commercial capacity; and
– grow creative content and services.
Creative Industries identifies national initiatives currently in place within each theme and determines priorities for the sector‘s development.
Together, these elements promote the sustainability and competitiveness of our creative businesses and talent, enriching their potential to benefit Australia‘s economy and culture nationwide. It is important that creative businesses be future focused, with an eye to opportunities around the corner in the ever changing environment which characterises the 21st century.
The Creative Industries model depicts key elements of the strategic approach taken by the Australian Government to develop the creative industries sector.
Ministry for the Arts