HAIRSTYLE 2.0 that was held in Rotterdam this year was the living proof that this event is more than just a trade fair for hairdressers in the Benelux. The new concept that places greater emphasis on inspiration, interaction and education, will be enhanced even further for the edition here at Kortrijk Xpo. It is the result of a desire on the part of the organisers to respond in a more targeted fashion to the needs of different groups of visitors. Another aspect is the increased focus on quality that will be greater than ever before.
The new concept of HAIRSTYLE 2.0 has transformed this event into much more than just a trade fair. Thanks to the focus on information, training courses, meeting opportunities and experiences, it has become a true event par excellence for hair dressers that is a force to be reckoned with. In an environment full of ambiance where the notion of experience takes centre stage.
More hairdressers meet up at HAIRSTYLE 2.0 than at any other event in the Benelux. And the dynamism that is so tangibly present and that is so characteristic of the whole sector is also totally unique.
In order to respond in a more targeted way to the needs of the different groups of visitors, the organisers made a strategic decision to split up Kortrijk Xpo into three different zones. This new concept ensures that all visitors, from independent hairdressers to proprietors of hairdressing salons who employ staff and from students to hairdressers who are employed by salons, are now very able find their way round to the areas that are of specific interest to them with the greatest of ease.
Zone 1: Shows & inspiration
A separate area for shows featuring leading (inter)national hairdressers. A special effort has been made yet again to bring in an impressive number of big names from the world of international hairdressing to participate in the programme.
Zone 2: Interaction & business
Two compact and extremely well organised areas with information about new products, salon interiors and tools. There are now a great many opportunities for networking and making new business contacts. The organisers have returned to the essence of the world of hairdressing and have placed additional focus on ensuring the highest level of quality in their selection of exhibitors, a selection in which professionalism and exclusivity (for hairdressers) are very important values.
Zone 3: Education
Never before has the range of educational offers been so great. For the first time in its history, the organisers of the trade fair have set aside a separate area for workshops and master classes. The 20 themed look and learn sessions will be held in three
Technical Labs (cut, colour, style). Leading national and international hairdressers will demonstrate the latest trends and techniques in their own specific area of specialisation. During the Business Master Classes, guest speakers and hairdressers will talk about all the different aspects involved in running a hairdressing salon.
To put it in a nutshell: HAIRSTYLE 2.0 at Kortrijk Xpo will be a two-day event that no hairdresser worthy of the title should miss. So, note down the date in your (electronic) diary and keep your eye on the website to check out all the latest news and details about the programme.