Stockholm Fashion Week | Sweden, Europe
Stockholm Fashion Week supports around thirty local designers
Fashion Week Stockholm’s main focus is to attract the international fashion community such as the press and fashion buyers to get a closer look at the Swedish fashion scene. Fashion Week Stockholm supports around thirty local designers twice a year.
The main venues for Fashion Week Stockholm in located in central Stockholm, at the well-renowned Berns and Bukowskis.
Exciting news on the schedule
26-28 August 2014 will see this year’s Fashion Week in Stockholm in full swing. 30 brands will be presenting their collections for Spring/Summer 2015, over three action-packed days. A new rising star, making her debut at Fashion Week is Isabel Yalda Hellyzas. Last season’s highly successful Fashion Talks on the theme “About Smart Wardrobes” will return again this season and will be honoured by the attendance of the Swedish Minister for the Environment, Lena Ek.
Today, we present the season’s viewing schedule featuring some of Sweden’s top fashion designers. Further brands which are now ready for the week include BACK, Whyred, Oscar Jacobson, AltewaiSaome, Uniforms for the Dedicated, Ida Klamborn, Caroline Kummelstedt and Diana Orving. Hunkydory will mount the season’s first showing, thereby opening the week. During this year’s Jewellery Lounge at Bukowski’s, debutantes Charlotte Bonde and Märta Larsson will be presenting their jewellery collections. Isabell Yalda Hellyzas, trained designer at Central St Martin’s College of Art and Design, is also a newcomer to Fashion Week.
“It is with great pride that I’m making my debut during Fashion Week. This past year has been so much fun and very exciting. A lot’s been happening for me. Showcasing my design through an exhibition feels absolutely fantastic. Such trust puts a stamp on something I’ve fought really hard for”, says Isabell Yalda Hellyzas.
Stockholm Fashion Week
This year’s Fashion Talks, “About Smart Wardrobes” deals with the issue of “Recycling” and highlights, in particular, the recycling of garments and materials in the fashion industry. How can you have an influence by making smart choices yourself and who are the people involved in contributing to an increased awareness of environmental impact? The moderator is journalist Sofia Hedström and this year’s panel includes the Swedish Minister for the Environment, Lena Ek, Catarina Midby, Head of Fashion and Sustainability Communication at H & M, Fredrik Wikholm, founder of Uniforms for the Dedicated and Lisa Corneliusson, freelance journalist and Creative Advisor at Rodeo. The seminar is open to the public and is scheduled for Wednesday.
Fashion Night continues to take more ground and participants this year are Bibliotekstan, NK, Mood Stockholm and Sturegallerian. More than 350 participating brands and stores will be involved during Thursday evening and will be offering a broad range of activities to the general public. Two live-streamed showings will be projected onto the big screen at Stureplan during Fashion Night. Other open activities that will be ongoing all week will be staged at the Fashion Bar at Berns Terrass, where the showings, among other things, will be live-streamed. At Båthall 1, one of the official viewing venues, a Pop Up Restaurant under Bern’s management will be in operation over the three days.