Mercedes-Benz Fashion Week Berlin | Germany, Europe
Germany’s most important platform for emerging talent and established brands
BERLIN (December 16, 2015) IMG is thrilled to once again host a new season of events, presentations, and designer runway shows representing the best in German and international talent at Mercedes-Benz Fashion Week Berlin on January 19-22, 2016. Designers will showcase their work to an audience of industry experts, buyers, and editorial teams, along with a global consumer audience, tuning in via live stream and via an enhanced digital platform.
Mercedes-Benz is the title sponsor of Mercedes-Benz Fashion Weeks in Berlin, New York, Los Angeles, Miami and Mexico City, and supports numerous fashion events in Milan, Stockholm, Amsterdam and elsewhere in the world. “People are interested in the things that connect them to their personal lifestyles. This is why we’ve been aiming for years to present the Mercedes-Benz brand within the lifestyle environments of our target groups. Fashion is one of those environments,” says Dr. Olaf Gottgens, Vice-President Brand Communications Mercedes-Benz Cars.
Mercedes-Benz Fashion Week Berlin (MBFWB) is Germany’s most important platform for emerging talent and established brands with both avant-garde and commercially successful collections. Berlin is one of Europe’s most fascinating fashion, art and music destinations and attracts industry leaders from all over Europe and the world. Along with the fashion tradeshows MBFWB attracts more than 200,000 journalists and retailers every season.
Mercedes-Benz Fashion Week Berlin