This kind of fashion review is necessary in a country – Belgrade Fashion Week
One of the premier city events – Belgrade Fashion Week – is organized twice a year: at the end of October and in the middle of April. With the most important domestic designers and fashion companies, attractive foreign brands from domestic market, talented young designers, students from Faculty of Applied Arts, interesting designers from abroad as well as numerous media at one place, Belgrade Fashion Week is a must attend event.
Behind Belgrade Fashion Week organization stands Fashion Studio Click with its idea creator and author Mr. Radujevic Nenad. Thanks to its creative, imaginative and often alternative approach to fashion, Click has became the major factor in various fashion and stage events of cultural and public Belgrade life. Fashion Studio Click covers several different business domains – model management, PR, event and fashion marketing, counsalting, organization of fashion shows, video and photo production. Click is made of around 80 models and photo models, designers, stylists, photographers, make up artists, hair stylists, team of scenographers and designers, choreographers, music assistants, PR team, marketing and management – in short team able to realize all kinds of fashion presentations, from fashion shows, catalogues, commercial and music videos up to PR and promotional services and image creating.
It has been a long journey since 1996, when Fashion Studio Click initiated Belgrade Fashion Week following the example of great world fashion centers. Today domestic designers have an opportunity to present their collections, young talents have a fair chance to make their first steps into the real world of fashion and to present their work to broad fashion public. Media can cover an attractive and rewarding glamorous event. The public can enjoy seven days of beauty and excitement and Belgrade has one event more on its cultural, art and touristic agenda, which adds a charming and contemporary note to its image.
Patrons of Belgrade Fashion Week are the City Assembly of Belgrade and the Ministry of Trade, Tourism and Services of the Republic of Serbia and Montenegro.
Belgrade Fashion Week
It’s been confirmed by previous Fashion Weeks that this kind of fashion review is necessary in our country. This is also confirmed by great number of regular participants and sponsors of manifestation as well as appearing of new foreign brands and designers. One of the main dimensions of this manifestation is affirmation of young designers who are assisted not only to realize fashion shows itself but also during production of collections.
Belgrade Fashion Week put an emphasize on linking domestic fashion scene with nearby markets and leading world fashion centers. That’s why we had many guests from abroad in the past such as Costume National from Milan, Veronique Leroy i Maurizio Galante from Paris and many others from London, Rome, Antwerpen, Mexico, Slovenia, Croatia, Macedonia, Bosnia and Herzegovina, Greece.
By creating a link between fashion image with different business domains – cosmetics, computer technology, mobile telephony, car industry, various soft and alcoholic beverages – through many various presentations, Fashion Week became a perfect place for sending off current marketing messages.
Cooperation with several relevant cultural city institutions (Belgrade Cultural Center, French Cultural Center, Museum of Applied Arts) as well as the fact that Belgrade Fashion Week is attended by many diplomats and foreign representatives who live and work in Belgrade, give this project a very special place among city cultural events.
Traditionally good host of BFW is Belgrade InterContinental hotel as well as Hyatt Regency hotel, Center Sava, Student Cultural Center, Museum of Yugoslav History… Some of the fashion designers prefer to present their collections in different and more alternative spaces such as Barutana, Bitef Theater, Cvijeta Zuzoric Gallery, Public Bathhouse, etc. At approximately 30 shows and attached programs fashion designers present their current collections to many journalists, buyers, fashion critics and prominent persons from Belgrade cultural and public milieu.